Yaffa Media has appointed Assia Benmedjdoub as Publisher of its B2B advertising, media, marketing brand AdNews.
Assia Benmedjdoub joins the AdNews team after 14 years at Yaffa Media, mainly as Editor of B2B fashion title Ragtrader.
Yaffa Media said that during her time with the company, Benmedjdoub has developed a multi-tier digital, print and event platform and worked alongside several AdNews journalists.
“I am thrilled to join a title that has inspired, challenged and celebrated the advertising industry since 1928,” Benmedjdoub said in an announcement on the brand’s website.
She said she welcomed the opportunity to foster relationships with the advertising and media community, with diversified content opportunities.
“I look forward to working with the incredible AdNews team on building industry collaborations and opportunities.”
Benmedjdoub will develop AdNews alongside Executive Publisher James Yaffa.
“I look forward to working with Assia in developing new and relevant trade media opportunities for the industry,” Yaffa said.
“Assia is an outstanding executive for Yaffa Media and will take AdNews to new heights in a time of great opportunity.”
Yaffa Media is one of Australia’s largest independent media companies with a 90-year history. It produces 27 consumer and B2B media brands that collectively provide access to more than 3,000,000 obsessed readers.
These brands are made up of 20 niche magazines covering the fashion, advertising, healthcare, photography and natural health industries.