UM Media Group sells Pool+Spa magazine

The Swimming Pool and Spa Association of Australia (SPASA Australia) has acquired Pool+Spa magazine and website from UM Media Group.

SPASA Australia CEO Lindsay McGrath said that after a two-year strategic alliance with the Pool+Spa magazine and website’s publisher, UM subsidiary Westwick-Farrow Media (WFM), SPASA has taken the next step in the media landscape to add further value to members.

“The acquisition creates a more efficient and unified communication platform for the pool and spa industry”, he said.

“The magazine and website will now evolve to target the current pool and spa owner. This will promote consistent best practice and offer a positive message about the pool and spa industry. It is a natural extension from Choosing Your Pool & Spa magazine which celebrates the Awards of Excellence and SPASA Australia’s Pool, Spa and Outdoor Living expos.”

WFM will continue to partner with SPASA to edit and publish the magazine under an agreement with SPASA, and current Pool+Spa Editor Dannielle Furness will continue to head up the next generation of the magazine. The website and digital content will evolve to improve the interaction with both trade and consumer readers.

WFM Managing Director Geoff Hird said that the evolution is great for the industry.

“The new Pool+Spa magazine and digital influences will inform and encourage pool and spa owners to optimise their outdoor living experience,” he said.

With this latest acquisition, SPASA can both significantly increase the distribution of its SPLASH! magazine to the professional trade and the commercial sector, expand the reach of and the SPASA Australia websites, and extend its vast content library to pool and spa owners through the new Pool+Spa brand.

SPASA Australia is the owner of the SPLASH! magazine and website, both of which are published under license by The Intermedia Group.

“This diverse media mix supports all membership sectors including construction, retail and service, inspection, commercial and supply,” said McGrath.


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