The Brag Media will bring Rolling Stone Australia back into publication from January 2020 under a licence agreement with Rolling Stone parent company Penske Media Corporation.
The Brag Media’s target market is Millennial and Gen-Z Australians interested in music, and reaches over 5 million Australians a week across its social and websites using a “conversation first” philosophy.
The company said that driving real engagement with its fans has been the cornerstone of its growth since its launch. It now works with tier 1 brands globally with its content marketing offering across video, written, interactive, influencer, podcasts and events.
“Rolling Stone is the most iconic music brand of all time and has meant so much to music, entertainment, and politics for over 50 years. We are extremely privileged to have it join The Brag Media family,” said The Brand Media CEO Luke Girgis.
“The Brag Media will not only launch an Australian vertical on rollingstone.com, but we will also be representing all the Rolling Stone Australian audiences across the international sites and social media accounts.”
Launching in early 2020, Rolling Stone Australia will publish content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more.
The Australian edition will feature original as well as syndicated Rolling Stone content most relevant to the Australian audience. Local content strategy will be led by Managing Editor Poppy Reid and Editor Tyler Jenke.
Rolling Stone President and Chief Operating Officer Gus Wenner said “This new partnership in Australia, where Rolling Stone has a rich history, allows us to give readers in this important market access to the brand’s unparalleled editorial content and world-class live events.”