The Brag Media has made two experienced new hires to its commercial team – Joel King and Emma Greenhalg – to further strengthen the publisher’s relationship with brands and agencies.
In a statement on The Brag Media’s Industry Observer website, CEO and Co-Founder Luke Girgis said “COVID-19 has left most industries in dark unprecedented times, so now more than ever, brands need to actually add value to the lives of Australians and provide meaningful connection. If brands stick to the old ways of doing things through and beyond this crisis, they will be left behind.
“It’s why we needed to double down with our servicing and support to brands in this time, and why we are thrilled to have two super experienced and skilled professionals in Emma and Joel join our team at this moment in Australian history,” Girgis added.
“Music is #1 interest for Australians for the first time in human history and in times of crisis like this, Australians are relying on music more than ever. We are already seeing this data across all our assets. I am very excited to have Emma and Joel join our team to support brands through this time.”
Joel King has joined the team as Commercial Lead, working directly with agencies and brands, while managing his own commercial team.
King has experience in business transformation, technology investment, diversification into new markets, new product launches, and sponsored content and marketing initiatives.
King told Industry Observer: “The Brag Media is currently leading the Australian market in Gen Z and Millennial engagement. I look forward to presenting our brand partners with a number of new and innovative opportunities to connect with our audience in 2020 and I am super excited to be involved in the relaunch of Rolling Stone in Australia.”
Emma Greenhalgh, who comes from media agency Atomic212, joins King to take up the role of Senior Brand Partnerships Manager.
Greenhalgh has seven years of experience in media agencies. In 2017 she was a finalist for the B&T 30 under 30 and B&T Women in Media awards.
Greenhalgh said: “Music has always been a huge part of my life. I’m incredibly excited to join The Brag Media’s team at such a pivotal moment with the relaunch of Rolling Stone Australia.
“The media industry has changed dramatically over the past few years with the focus on content and engagement stronger than ever. As Australia’s largest music publisher, The Brag Media have an incredibly engaged audience and I’m super excited to be involved in growing this in 2020.”