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PCM acquires PPO premium subscription service and Gas Today publication from Great Southern Press
Prime Creative Media has increased its investment in the resources industry, with the acquisition of Pipeline, Plant & Offshore (PPO) premium subscription news service and online project database, and the Gas Today publication, website, and e-newsletter from Great Southern Press. More
Prime Creative Media picks up event contract
Prime Creative Media will partner with the Australasian Supply Chain Institute (ASCI) to produce the ASCI’s 2020 conference. More
Australian digital advertising grows, but ‘direct buy’ methods decrease: IAB report
Australia’s digital advertising market reached $2.381 billion in the September quarter, growing 3 per cent quarter-on-quarter and 6.5 per cent year-on-year, according to the latest IAB Online Advertising Expenditure Report. More
7 reasons to obsess about your subscriber retention rate
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, this key number should never be far from his or her (or your) mind. More
Programmatic advertising growth is slowing due to privacy issues, but will still dominate 2020 digital ad sales
In 2020, 69 per cent of all forms of paid-for online advertising, including banners, online video and social media, will trade programmatically. More
Nearly half of Australia would support increased taxes to save public interest journalism
Tax rebates for investment in public interest journalism would have wide support and would be an efficient and effective way to boost the amount of democratically important information available to the public, new research has found. More
Turning “I have no budget” into a closed deal
“I have no budget” or “My budget is allocated for the year” are the most common objections I hear as a media sales professional. More
Australian magazine subscription ownership down
Australian magazine subscription ownership has decreased by 3 per cent over the last year, driven by a reduction in readership from Millennials, a new report has found. More
Why you should audit your controlled circulation lists before the new year
Print and postage costs make up a large portion of the expenses relating to publishing a magazine. And this is about to increase from 2020 thanks to a price hike by Australia Post. So it’s a good time for Australian magazine publishers who implement a controlled circulation method to audit their subscriber lists to make sure they are providing the best possible value to their advertisers. More
Public Interest Journalism Initiative appoints Chair
Professor Allan Fels AO has been appointed to Chair of the Public Interest Journalism Initiative (PIJI), the non-partisan not-for-profit that aims to aims to shape the policies and actions needed to support the future of public interest journalism in Australia. PIJI has been established as a limited-life initiative (3-5 years) to conduct research, develop policy […] More
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