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“We adapt with speed and that’s what sets us apart”: a B2B publisher’s response to COVID-19
“Only those businesses with a stronghold in subscriptions and agile digital publishing platforms have resilience in the toughest of conditions,” B2B publisher Aspermont has said, while announcing it will launch a digital meeting-place ‘disruptor’ in the second half of 2020. More
Q&A with Tony Clemenger, Clemenger Consulting
Born into a famous Australian advertising family, Tony Clemenger offers sales solutions for niche magazine publishers via his personal business Clemenger Consulting. Here, Clemenger talks about how he works with small magazine teams to convert their non-core prospects, and his tips for selling in a changing media landscape. More
How should ACCC define Australian news media within the digital platforms bargaining code?
The ACCC is seeking feedback and information on the definition of ‘news media’ to be included within the mandatory bargaining code being drafted to address the “bargaining power imbalances between Australia’s news media businesses and Google and Facebook”. More
Aspermont generates $200K revenue in new brand extension pre-launch
B2B resources publisher Aspermont has launched a new multimedia product series that aims to address a key issue that underpins the industry that it serves. More
Why ad sales is like the game of Chess
I’m occasionally asked to accompany an account executive for coaching purposes as they make a sales call. The majority of the time, the account rep will talk about their media product for the first 20 minutes of the ad sales meeting. More
Q&A with John Murphy, CEO, Prime Creative Media
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
Survey reveals publishers’ stages of growth and key goals
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
Q&A with Annie Ferguson, Great Southern Press, CEO
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
Westwick-Farrow Media launches edutech media brand futureED
Westwick-Farrow Media has launched a new education technology media channel – futureED. More
Intermedia launches B2B Virtual Events service
The Intermedia Group has added a new Virtual Events service to its B2B media portfolio. More
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