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Print ads ARE trackable
Are you tired of hearing that print ads are not trackable? Me too! In nearly all of my ad sales training workshops I hear the above as one of the most common objections from advertisers. So, here is the answer. More
10 digital engagement ideas
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the workweek is crazy, deadlines are looming and website renovation projects get shelved for another day. More
Globally, most publishers look to reader revenue as main future income stream: Reuters
Over 50 per cent of publishers are looking to increase reader revenue to be their main income stream in 2020 and beyond in addition to launching podcasts and increasing their use of AI, according to a new study by the Reuters Institute for the Study of Journalism. More
Beat media disruption: do you have what it takes to hold your audience’s attention?
Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More
Technology journalism award entries open
Entries for MediaConnect’s 2020 IT Journalism Awards, commonly known as the Lizzies, are open. More
So, you think you are customer centric, do you?
Saying you’re customer-centric is one thing, being customer-centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer-centric publishers. More
10 proven ways to exceed your sales goals in 2020
What will you do to exceed your goals in 2020? In my ad sales training travels I see some media sales people drift aimlessly from day-to-day and year-to-year. There is no focus on a long-term plan for their life, let alone for their sales life. Other ad sales executives set detailed goals and conform strictly to daily to-do lists. The rest of us are somewhere in the middle. Now that you know you are “normal”, where do you grow from here and set goals for 2020 that will help you grow, go, and maybe even glow? More
Pillars for developing future proof revenue models
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas. More
MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
Government’s response to Digital Platforms Inquiry an opportunity to review international privacy standards
The Australian Government’s planned reforms to strengthen the Australian Privacy Act 1988 are an opportunity to look at successful international models, the national privacy regulator has said. More
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