Family travel publisher Signature Media is merging its print and online titles Five Star Kids and Holidays with Kids to form Holidays with Kids – The LUXE Edit.
“As part of our strategy for 2020 and beyond we have merged Five Star Kids, which will now become The LUXE Edit, with Holidays with Kids, both online and in print, to ensure our families can access varied travel information in one place,” Signature Media said.
The company’s June to September issue of Holidays with Kids will include the launch of The LUXE Edit, which will be a dedicated section for luxury and high-end family travel.
Signature Media said that family travel represents a $500 billion market globally, and accounts for up to 30 per cent of the entire travel industry.
Group Editor and CEO of Signature Media, Cathy Wagstaff, said “Luxury travel is no longer the domain of the well-heeled. Many families save and plan to have high-end travel experiences and this extra content will inspire our Holidays with Kids readers with ideas for that trip of a lifetime.”
“This combination will deliver a full range of holiday options and reach a greater audience.”
The LUXE Edit will be accessible on the Holidays with Kids website under The LUXE Edit homepage holidayswithkids.com.au/luxury-family-holidays
The website holidayswithkids.com.au relaunched in August 2019 and saw the consolidation of fivestarkidsmagazine.com.au – as well as caravanandcampingwithkids.com.au and skiandsnowboardwithkids.com.au – into a single platform based on keyword and user experience research conducted in partnership with digital marketing agency Indago.
The content will also continue to be shared with Signature Media’s 68,000+ opt-in e-newsletter subscribers and across Holidays with Kids’ growing suite of social platforms, which have a combined audience of 195,300+ making it the largest family travel social network in Australia.