Signature Media launches LGBTQ+ travel platform

Signature Luxury Travel & Style magazine has launched a digital content hub to meet the ever-growing demand information, advice, and inspiration to help the LGBTQ+ demographic travel better.

This inclusive travel content will be integrated into the title’s quarterly print magazine, fortnightly e-newsletters and on the dedicated hub online

Signature Media CEO and Group Editor Cathy Wagstaff said “We are engaging reputable, high-profile and specialist travel writers as regular contributors, writing engaging first-person narratives, reviews and independent content that will focus on news, events and welcoming destinations for these sophisticated travellers.”

LGBTQ+ travel is a fast-growing and dynamic sector of the Australian and international travel market with an annual spend in excess of US$218 billion, according to global LGBTQ+ consulting firm Out Now

Australians make a sizable contribution to this total, adding more than $6.9 billion dollars with an average annual growth rate of 2.8 per cent.

Signature Media said that the global LGBTQ+ community travels more often, spends more money, and is constantly looking to expand its horizons beyond any other demographic.

The first features are a list of the safest and most welcoming countries to visit, ranked by the LGBTQ+ Danger Index, and a feature on the best global LGBTQ+ events and Festivals for 2021.

Signature Media is a boutique publishing house producing family and travel media titles, including three B2C print titles, two print annuals, two e-books, and a B2B weekly update for advisors in the luxury travel space, LATTE Luxury News. The company’s flagship title Holidays with Kids was the first family travel magazine in the world. 

NPN recently spoke with Signature Media Associate Publisher Cara Wagstaff about further ways the publishing house adapted its offering to serve its readers and clients during the COVID-19 isolation restrictions that put a halt to the travel and tourism industry. Read the interview here.


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