B2C and special interest magazine publishers have an opportunity to extend their digital readership thanks to the launch of magazine app Readly into Australia and New Zealand markets.
Readly, a Swedish-based company, offers unlimited access to over 5,000 magazines via a digital subscription service. It currently works with 800 publishers worldwide to digitise their titles for the “all you can read” magazine service, and has experienced fast growth since it was founded in 2013.
Subscribers pay $14.99 a month to use the service, have the ability to add up to five profiles for family reading, and can cancel at any time.
During 2019 Readly distributed more than 120,000 issues of magazines that have been read 83 million times.
Readly CEO Maria Hedengren says “By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers. Smartphone usage is increasing, digital content consumption is on the rise and the ‘all-you-can-read’ subscription model is becoming the new standard.”
“These statistics combined with the countries’ great passions — from sports, cars, and fashion to health, fitness and cooking — prove a fertile ground for the company’s entry,” the company said on its launch into the market.
What magazines are on Readly?
Australian publishers Bauer Media and Next Media have already published their titles to Readly, joining international brands Hearst and Condè Nast.
Local titles include The Australian Women’s Weekly, ELLE Australia, Harper’s Bazaar, BELLE, Frankie and National Geographic Kids.
The most renowned international publications featured in the Readly library include for example; National Geographic, Time, Fast Company, Vogue, Forbes, Cosmopolitan, Elle, and more.
Can niche magazines publish on Readly?
On top of major publications, Readly also opens discovery for smaller niche magazines, serving a unique corner of the market, and exposing readers to new publications.
The app is targeted at B2C or special interest titles, and magazines are required to have a cover price to be featured.
No investment is required to sign up, and PDFs are accepted as well as other digital formats.
What kind of insights does Readly provide magazine publishers?
Readly says that it aims to lead the digital shift for magazine publishers helping drive additional revenues, increase their digital circulation and presence, and become more data-driven in their work.
The company has gathered a growing datapool of 25 billion data points from which publishers can access first-hand user statistics and benchmark values.
Hedengren says “Ever since our launch in 2013 we have been building an ecosystem around magazine content. One result of that is the data insights we share with publishers, enabling them to optimise their business. We have a collaborative approach and want to support the publishing industry in any way we can.”
“Our purpose is to bring the magic of magazines into the future, enabling the discovery and survival of quality content,” the company says.
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