Prime Creative Media will launch a new digital platform for its MHD Supply Chain Solutions brand on 1 October 2019.
The new digital launch will include a new website and newsletter, both fully mobile-responsive.
Prime said that the website – titled MHD Supply Chain News – will be SEO-optimised, and host historical content from both Transport and Logistics News as well as Logistics and Materials Handling, further cementing the unification of these brands.
The newsletter, under the same name, will be delivered twice a week to a combined database of 18,869 for the launch.
“By bringing these two brands together, we will be nearly doubling the audience for these digital products,” said Prime CEO John Murphy.
“It is the next step in bringing a united voice for the industry, delivering breaking news and in-depth features to support its growth.”
Prime acquired MHD Supply Chain News and the digital-only Transport and Logistics News in July 2019 from Intermedia.
The new digital platform will support the MHD Supply Chain Solutions bi-monthly print edition, which has a circulation of 11,000.