Niche Media’s magazine for marketing professionals – Marketing Mag – will now be a digital-only publication, available for access on Partica.
Editor Ben Ice told subscribers “Due to a number of factors, the decision has been made to discontinue our print magazine.”
Marketing Mag has been in print for 25 years.
“Changes in the market over the years have made it increasingly difficult and costly to continue producing the magazine. With both our audience and our commercial partners shifting online, it has meant the print product is no longer financially sustainable for us,” he said.
Ice apologised to subscribers. “We wanted to bring you physical issues long into the future, but unfortunately it was no longer a realistic option. Looking after you is a top priority, and continuing to deliver top-quality insight and content is the next step.
“We’re making the shift to digital editions, the first of which will be the upcoming October issue, delivered on Partica.”
Partica is an online content marketplace for publishers and writers that aims to provide incremental income from pre-written content. Businesses pay to use articles under a licence before downloading. Publishers are paid each time content is purchased (similar to a royalty payment).