Family travel brand Holidays with Kids has launched a new website where Australian parents can research, plan and book with the brand’s travel partners.
The new website features a redesign, improved search functionality and navigation structure, mobile optimisation, and offers advertising and native content opportunities for Holiday with Kids’ travel clients.
The Holidays with Kids website will now combine publisher Signature Media’s previously separate websites of its sister titles Caravan & Camping with Kids, Ski & Snowboard Kids and The Luxe Edit (formerly Five Star Kids).
Signature Media said that this combination delivers a full range of holiday options and reach a greater audience.
The content on the website features detailed information on the best accommodation, tours, attractions and destinations for families, specifically focusing on factors such as safety, entertainment and affordability.
Signature Media celebrated the soft launch of its new website by running a giveaway which saw 36 families take home a share of over $15,000 of family holidays and travel products, boosting the overall site traffic by 40 per cent compared to the same period the previous year.
Cathy Wagstaff, Group Editor and CEO of Signature Media, sayid “We are excited to reveal the new Holidays with Kids website. We have been the authority on family travel for 20+ years with our print magazine, and now with our website relaunch we will escalate our growth with an expanded digital team.”
Holidays with Kids will continue to publish its Readers’ Choice Awards, which recognises the best accommodation options for families, as well as exclusive deals and packages, inspiring content, competitions, and tips and advice for families.
Recently, Signature Media announced that it is merging its print titles Five Star Kids and Holidays with Kids to form Holidays with Kids – The LUXE Edit, starting with the June-September edition.