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Four podcasts packed with tips to boost your publishing business

Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business.

These are some of our favourite podcasts relating to the business and marketing side of running a publishing company. We’d love to hear about the podcasts you listen to. Let us know in the comments below. 

media-voices-podcast-logo

For an international perspective on publishing: Media Voices 

A trio of media experts from the UK (Chris Sutcliffe, Esther Kezia Thorpe and Peter Houston) produce the Media Voices podcast, which discusses international media news and views – from journalism practices to publisher business models. Not every episode is relevant to niche magazine publishers, but those that are are well worth listening too. 

Episodes generally begin with the three discussing latest media industry news or issues (not always relevant to the magazine publishing industry), before moving on to interviewing a leading figure from media and publishing businesses – often filled with nuggets of gold. 

Episodes to sink your teeth into include: 

Listen to the Media Voices podcast here

Marketing-School-podcast

For bite-sized marketing advice: Marketing School 

Marketing School is produced by US digital marketing mavericks Neil Patel and Eric Siu. Episodes are usually under 10 minutes in length and focus on one piece of actionable advice. One drawback: Patel and Siu talk really fast – in fact, it sounds like they speed up the audio for the podcasts to keep them short – so it takes a little extra concentration to catch the main points. 

Good episodes include: 

Listen to the Marketing School podcast here

The-Recipe-for-SEO-Success-podcast

For SEO advice: The Recipe for SEO Success Show

Produced by Australian SEO copywriting and consultant Kate Toon, this podcast covers all aspects of SEO – from link building to local SEO, to e-commerce and engagement. It features interviews with leading SEO experts,  chats about google optimisation tips and techniques, the latest SEO news and updates, and real-life SEO case studies and critiques. 

But the key is: Toon does it in a fun and friendly way, making what can be a tough topic easy to digest. And each episode is tagged as ‘newbie’ or ‘techy’, denoting the level of expertise required for the topic. 

Toon also co-produces the popular copywriting podcast Hot Copy, which is a great listen for editorial teams. 

Top Recipe for SEO Success podcast episodes include: 

Listen to the Recipe for SEO Success Show podcast here

HBR-Ideacast

For business mindset and strategies: HBR IdeaCast 

The Harvard Business Review produces this weekly podcast, which features leading thinkers and business and management. It’s a great podcast to help frame the way you think about your business, its future, and how you manage your team. 

Episodes are between 20-40 minutes, which allows enough time for the featured expert to get into the guts of their topic, while not being too hard to fit into your day. 

Some recent interesting topics include: 

Listen to the HBR IdeaCast here

What are your top picks? 

There are so many useful podcasts for business, marketing, management, sales – you name it. We’ve only just scraped the surface. Share your top tips for publishing business podcasts in the comments below. 

Written by Lyndsie Clark

Niche Publishing Network Founder and Editor Lyndsie Clark has over 10 years of niche publishing experience, working in a variety of roles spanning B2B editorial, sales, operations, events, BD, and management.

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