Eyes on the prize: Prime acquires B2B ophthalmic magazine

Prime Creative Media has acquired leading ophthalmic title Insight magazine from Gunnamatta Media, signalling the entry into a new industry for the B2B publisher.

Established in 1975, the Insight brand includes a monthly print ophthalmic magazine, website, and job and equipment classifieds offered online and in print. The latest edition of the magazine was 56 pages with 22 advertisers, including a sponsored cover. 

The purchase was finalised on 30 September 2019, and the publication and its digital platforms are now operating out of Prime’s Melbourne office.

On the acquisition Prime CEO John Murphy said “Our success has been built on the success and growth of our clients, and we appreciate the opportunity to serve the ophthalmic industry, applying our purpose of growing individuals, organisations and industries. 

“We have been working in partnership with Gunnamatta Media to make the transition as smooth as possible for our advertisers and our readers.”

“We will be continuing to build upon the work of Gunnamatta Media, with further investments into the brand, including a new digital platforms that will be launched in the coming weeks.”

John Murphy, CEO, Prime Creative Media

Current editorial team members Callum Glennen and Myles Hume will remain on the publication, having joined the Prime team. Experienced B2B media professional Julia Austin has also joined the Insight team as Business Development Manager.

With offices in both Melbourne and Sydney, Prime produces more than 27 mastheads, 80+ digital platforms, and dozens of major industry events. 

The company focuses on high-growth industries including advanced manufacturing, transportation, food and beverage, infrastructure and resources, and commercial road transport.

Gunnamatta Media is a small B2B publisher based in Melbourne with two remaining monthly titles and two annual directories. 


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