emma seeks research firm tenders

emma seeking EOI for new research firm

The Readership Works is inviting expressions of interest from research firms to conduct Australian print audience measurement services from January 2023.

The Readership Works (TRW) is a joint initiative of News Corp Australia, Nine and Seven West Media, responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. 

emma provides data for more than 600 newspapers and newsstand magazines, including over 150 community titles and over 250 regional titles.

In 2010, TRW co-ordinated the tender process which led to the development of emma. The body now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.

Print measurement services are currently provided by Ipsos, which is combined with Nielsen’s digital audience data to produce emma. 

In 2018, the initial agreement with Ipsos was extended for five years with Nielsen taking on responsibility for overlaying product data. Ipsos conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy.

TRW General Manager Mal Dale said “emma will soon have been in market for 10 years. Conducting a review of potential suppliers and determining the best methodologies and technologies available for the industry is good governance. 

“The dynamism of the news media industry requires that we partner with the very best research companies to evolve emma and provide industry stakeholders with the optimum audience measurement solution.”

Qualified companies interested in participating in the tender process are encouraged to apply with the search to be conducted both locally and globally. 

Interested parties should email: admin@thereadershipworks.com.au 

The closing date for expressions of interest is 21 August 2020.


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