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Dataconomy’s Elena Poughia: our rule is ‘audience comes first’

Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Dataconomy CEO and Founder Elena Poughia about how to dedicate content to answering your audience’s questions, Dataconomy’s events, and how the publisher works with sponsored content.

In this edition, Dataconomy CEO and Founder Elena Poughia gives an outline of how their platform bridges the gap between data science and business, as well as their Data Natives meetup events.

Elena Poughia, CEO and Founder, Dataconomy

Founded in Berlin, Dataconomy focuses on industry giants and disruptive startups alike, honing in on the most interesting applications of data technology, from fintech to healthtech. Dataconomy has been a big data news hub since 2014 and has experienced a steady and impressive growth in readership across that time.

Elena spoke to Bibblio CEO Mads Holmen about how they dedicate content to answering their audience’s questions, using their events alongside their platform, and how they work with sponsored content.

Mads: Hi Elena. Let’s start by finding out more about your publication’s target audience. Who are they?

Elena: They’re researchers in the field of big data, machine learning, AI, cloud technologies, IT and more. We’re also talking data scientists, human resources and tech talent acquisition specialists, tech founders, C-level execs, corporates, and students.

M: What different types of content are you offering them?

E: As Europe’s leading media and events platform for the data-driven generation, Dataconomy helps pioneering brands share their success stories. We also host commentary from leading global experts in the field, connecting them to our vast network of entrepreneurs, researchers, and students.

In addition to this thought leadership, our site also offers insights, careers guidance for aspiring scientists, and fascinating case studies from companies on the cutting edge of data science.

M: How large is Dataconomy in terms of audience?

E: Our articles on the topic of data science have an average of 3,000 views within a month of being published. Our site receives 160,000 monthly page views with 85,000 unique visitors a month.

We have around 55,000 followers across our social media, with 400,000 impressions per month on Twitter alone. In all, our global community sits at around 75,000 data-driven professionals.

M: You’ve managed to grow impressively – what has been the secret sauce?

E: No media platform can be successful without high-quality content that answers the questions of its target audience. This is the main reason for our success – highly-curated, educational content that brings value to our readers, be it the latest trends in the industry or technical and research articles aimed at giving very specific knowledge.

We also dedicate content to career enhancement and provide relevant tips for our community to make advances in their profession. Another reason for success is community building. Through our event and community platform, Data Natives, we engage with our target audience through a series of worldwide meetups where we invite experts in the field of data to come and talk about specific topics.

We know that one of the best ways to connect people is to put them in the same room and let them communicate. Through the Data Natives events, our audience finds out about Dataconomy, find jobs and creates startups – we think it’s a great outcome.

Elena Poughia, CEO and Founder, Dataconomy

Dataconomy has a large pool of contributors who write high-quality content on numerous topics – we wouldn’t be able to be so successful without an engaged and loyal community.

M: What’s your social media strategy, and how important is it for you to be present on those platforms? What’s the newest trend you’re seeing?

E: Social media is pretty important to engage with our audience and authors on other communication channels. We managed to grow our social media accounts to 55,000 followers by regularly sharing our own content. We post daily on Instagram and Twitter, we ask our audience for their opinion, we give back to the community not only through the content but through special offers, events invitations, contests.

M: Do you work with branded, sponsored or affiliate content?

E: Branded, sponsored and affiliate content is tricky to market, however the key to engagement is finding the right angle to make even sponsored content useful and educational for the audience.

Our rule is ‘audience comes first’, and that’s the only way to provide our clients with great results. Sponsored content is curated by our editors who work together with clients to co-create valuable content.

To view the original interview, visit Bibblio’s website.

Written by Mads Holmen, Founder, Bibblio

Mads used to promote some of the world’s largest brands as part of goviral, where he worked closely with the founding team throughout the company’s rapid growth and sale to AOL in 2011. After the acquisition, Mads continued as planning director where he contributed to multiple Cannes Lions winning video campaigns, was commended for best digital sales team in the 2012 Campaign Media Awards and carried out extensive public speaking and written work on online media and marketing.

In 2014, Mads Holmen founded Bibblio with Rich Simmonds. Bibblio is a content recommendation platform that helps publishers grow their audience, engage their users and drive traffic to their most valuable content. When not consumed by Bibblio, Mads rock climbs, reads and collects rare trading cards.

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