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Publishers can now analyse search traffic from Google News tab
Google Search Console has been updated with a new filter to identify web traffic acquired from the Google News search tab. More
Q&A with Cara Wagstaff, Associate Publisher, Signature Media
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
Q&A with John Murphy, CEO, Prime Creative Media
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
Survey reveals publishers’ stages of growth and key goals
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
Q&A with Annie Ferguson, Great Southern Press, CEO
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
Q&A with Janice Williams, Universal Media Co, Publisher
“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More
2020 IT Journalism Awards postponed
MediaConnect’s 2020 IT Journalism Awards, commonly known as the Lizzies, have been postponed until later in the year due to COVID-19 concerns. More
OutVoice partners with The Brag Media to streamline freelancer payments
The Brag Media has partnered with OutVoice to pay its freelance writers and photographers across its five entertainment titles. More
How to map out your reader paywall strategy
There are four main types of paywall strategies that publishers can consider to increase reader revenue. But how do you know which strategy is right for your brand? Online engagement solutions provider Viafoura explains what to focus on to make sure your paywall is a success – with a particular recommendation for niche publishers. More
AFAR Audience Development Director: let the data tell you if your ideas were right
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with AFAR’s Director of Audience Development Anni Cuccinello about the importance of listening to your data, optimising for search and building loyalty. More
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