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Nearly half of Australia would support increased taxes to save public interest journalism
Tax rebates for investment in public interest journalism would have wide support and would be an efficient and effective way to boost the amount of democratically important information available to the public, new research has found. More
Public Interest Journalism Initiative appoints Chair
Professor Allan Fels AO has been appointed to Chair of the Public Interest Journalism Initiative (PIJI), the non-partisan not-for-profit that aims to aims to shape the policies and actions needed to support the future of public interest journalism in Australia. PIJI has been established as a limited-life initiative (3-5 years) to conduct research, develop policy […] More
Thinking about hiring a copywriter?
Do you use or are you looking to engage an external copywriter to help your editorial and marketing team during busy periods? The 2019 Copywriters Survey Australia has been released by The Clever Copywriting School, giving insight into how copywriters work, the range of services they provide and rates charged. More
How a pre-teen print magazine is re-inventing the print magazine to inspire its young readers
The award-winning Kookie magazine is a pre-teen, girl-powered publication with a difference. It’s aiming to give girls aged 7 to 12+ a bigger, bolder sense of their place in the world – replacing content about pop culture and looking pretty, with tips on environmental action, how to navigate friendships, inspiring creativity and more. Co-founder Nicky […] More
Traditional print vs digital content: can one editorial team do both?
We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. More
What we’re reading: creating evergreen content, using Google Analytics, and boosting editorial creativity
This week, I’ve been reading about editorial tips and tricks – from the best type of content to create to how to measure its success, and how to optimise editorial creativity. Here are my key takeaways from three articles to help drive productivity and results within your editorial team. More
Google to recognise original reporting
Google has updated its algorithm to make original reporting more prominent in Google Search, and ensure it tops search results for longer. More
37 questions to ask when driving engagement with audiences under 35
The Reuters Institute for the Study of Journalism (RISJ) has developed a list of questions for publishers to ask when drafting and delivering news content. More
Under 35s pose a problem for traditional news media, but is it an opportunity for magazine publishers?
Gen Y and Gen Z no longer find traditional news media relevant or as dominant when it comes to news content, a new report from the Reuters Institute has found, with people under 35 stating that they are after news content and delivery that aligns itself more with the way multi-platform magazines deliver content. More
What we’re reading: changing the e-news mindset, zero-click Google searches, cranky editors
I’ve been going down some rabbit holes this week. The statistics might be showing an increase in zero-click Google searches, but not at the NPN desk. Here are my key takeaways from articles around the web that I found most interesting this week. More
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