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Beat media disruption: do you have what it takes to hold your audience’s attention?
Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More
Pillars for developing future proof revenue models
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas. More
Pinterest releases top 2019 search trends, and announces new Trends tool
Of particular interest to consumer-focused magazines, Pinterest has released its top 100 search trends for 2019 and said it will launch a Pinterest Trends tool to outline the top search terms on the platform within the past 12 months and when search terms peak in popularity. More
What we’re reading: lessons from Mumbrella on ceasing a brand, zombies, mutants and content audits
As the year comes to a close, it’s a time for reflection. And planning for next year. The articles that I’ve been reading this week have been inspired by looking back on the year that was, and considering strategies to ensure that 2020 is a success. More
How the Australian Government plans to save local media from the Google and Facebook duopoly
The Australian Government has released its response and implementation roadmap to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry, with plans to review the Privacy Act and the digital advertising supply chain, reform media regulation, and provide funding to local journalism. More
Australia’s 2019 top Google searches: are you using them to build your 2020 content calendar?
Google Australia has released the top search queries made by Australians during 2019. Some searches reflect local and world events and personalities, others focus on DIY, recipes, ‘how to’ and ‘what is’. All queries will be of interest to consumer-focused special interest magazines and websites in developing their content calendar leading into 2020. More
Texere’s Fedra Pavlou: our solid line between content and ads
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with US and UK based scientific and medical publisher Texere Publishing about the importance of team culture, standing out, and drawing clear lines between editorial content and advertising. More
Public Interest Journalism Initiative appoints Chair
Professor Allan Fels AO has been appointed to Chair of the Public Interest Journalism Initiative (PIJI), the non-partisan not-for-profit that aims to aims to shape the policies and actions needed to support the future of public interest journalism in Australia. PIJI has been established as a limited-life initiative (3-5 years) to conduct research, develop policy […] More
Australian Press Council releases guidelines for reporting on LGBTQ+ persons
The Australian Press Council has released an Advisory Guideline for editors and journalists reporting on persons with diverse sexual orientation, gender identity, and sex characteristics. More
Thinking about hiring a copywriter?
Do you use or are you looking to engage an external copywriter to help your editorial and marketing team during busy periods? The 2019 Copywriters Survey Australia has been released by The Clever Copywriting School, giving insight into how copywriters work, the range of services they provide and rates charged. More
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