The Council of Australian Tour Operators (CATO) has released the first edition of its new quarterly consumer-facing digital publication, Your Travel Magazine.
CATO said that Your Travel Magazine is the only publication dedicated exclusively to the land-supply sector, created to ensure land touring options remain at “the forefront of consideration and decision-making among regular international travellers”.
The magazine showcases CATO members, their products, news and promotions, and is delivered into the inboxes of more than 115,000 Australians who have opted-in to receive travel planning information.
“We’re delighted to add this unique publication to our communications mix, and to diversify our communications strategy for CATO members,” said CATO Managing Director Brett Jardine.
“The launch edition is filled with a wide range of touring styles and destinations offering readers a huge choice. Importantly, the digital format which seamlessly adapts to whatever device readers are using, also means calls-to-action redirect conveniently to the relevant operator’s desired landing pages,” he said.
The Council said that the new magazine builds on the success of its custom travel B2B publication Ground Control, and is published on CATO’s behalf by well-respected travel publisher Travel Brochures (Leads Corp Pty Ltd).
Leads Corp also publishes Ground Control, and a magazine due to launch soon targeting mature-age travellers – Well Travelled.