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  • State of the nation – media: harnessing the future by building Trust and dissipating Distrust

    The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices at a level we’ve never seen before. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels and that is ‘Trust’ and ‘Distrust’. More