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Aspermont generates $200K revenue in new brand extension pre-launch

B2B resources publisher Aspermont has launched a new multimedia product series that aims to address a key issue that underpins the industry that it serves. 

Aspermont’s new Mining Journal Stakeholder Engagement Programme aims to bring together mining industry professionals, investors, employees, government, end users and civil society groups so that all parties can engage directly with, and better understand the mining industry. 

The initiative was crowdfunded by key industry partners and fully sold prior to its launch. Aspermont said that it has generated $200,000 in revenues to date. 

Aspermont said that the programme is its response to the rising expectations held by mining industry stakeholders, which is set against “what is seen by many as an inadequate industry response to these pressures”. 

The company explained that this response has been largely divided into two camps: high-level discussions held with stakeholders during summits hosted by the United Nations or World Bank that most resources groups have no access to; and, “industry echo chambers” where miners talk to each other without stakeholders present to ensure accountability. 

It intends to use Mining Journal’s global subscriber base – alongside the distribution network of sister publications Mining Magazine, Mining News, Mining News Brazil and Australia’s Mining Monthly – to deliver that high-level, stakeholder-inclusive conversation to the broader sector.

The Mining Journal Stakeholder Engagement Programme will carry this conversation through podcast recordings, video interviews, thought-leadership articles, news, and a white paper review of both the current state of the industry’s engagement with its stakeholders and the practical path ahead. 

Aspermont said that the initiative will be a collaborative effort, curated by its internal content team.

The central pillar of the programme is to be a roundtable discussion in October 2020, which will include representatives from:

  • International Council of Mining & Metals
  • Major mining groups
  • Environmental, social and governance (ESG) investors
  • End users and supply chain practitioners
  • Young mining professionals
  • NGOs.

Managing Director Alex Kent said “Aspermont’s 365-day engagement with our global audiences, both on and offline, ideally positions us to identify the important topics the resource industries face today and to lead the discussion.” 

“Two years ago, we initiated a content hub as a macro conversation on the ‘Future of Mining’ and built this into a highly successful global event series. The Mining Journal Stakeholder Engagement Programme will also initiate a global series of specific ‘conversation’ products and share them across our on-and-offline channels.”

Alex Kent, Managing Director, Aspermont

Kent said that typical media organisations cover the broad market, but Aspermont’s global reach and focus on the mining niche puts it in a leading position to provide the platform to facilitate effective collaboration and problem-solving across the resource sectors.

“Aspermont titles and editorial teams have the skill sets and the experience needed to deliver the right content, from the mouths of the right people, through the right mediums, at the right time,” said Kent, while also pointing out that the company’s technological evolution over the past five years has been important in being able to deliver these new products to add value to its clients and readership. 

Aspermont said that the first iteration of the stakeholder engagement programme will conclude early in 2021, before further interactions of the rolling program are extended or renewed. 

Headquartered in the UK and listed on the ASX, Aspermont publishes for the mining, agriculture, energy and technology sectors, and has offices in Australia, UK, Brazil, North America and the Philippines.

Written by Lyndsie Clark

Niche Publishing Network Founder and Editor Lyndsie Clark has over 10 years of niche publishing experience, working in a variety of roles spanning B2B editorial, sales, operations, events, BD, and management.

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