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Durrant launches new regional magazine brand
While 2019 has been a challenging year in publishing for many, one small Australian publisher is not to be beaten, launching a new brand to diversify revenue streams. More
Smith Journal ceases publication
Smith Journal is ceasing publication after its 33rd edition. More
Aspermont outlines transformation from print magazine publisher to premium digital subscriptions, and next steps
ASX-listed B2B publisher Aspermont is continuing its transformation from a traditional print publisher to a provider of premium digital subscriptions and end-to-end marketing services, detailing the process and its next steps in its FY19 results presentation. More
PCM acquires PPO premium subscription service and Gas Today publication from Great Southern Press
Prime Creative Media has increased its investment in the resources industry, with the acquisition of Pipeline, Plant & Offshore (PPO) premium subscription news service and online project database, and the Gas Today publication, website, and e-newsletter from Great Southern Press. More
Newbould appointed Money magazine Editor-at-Large
Financial services publisher Rainmaker Information has appointed a new Editor-at-Large for Money magazine. More
Prime Creative Media picks up event contract
Prime Creative Media will partner with the Australasian Supply Chain Institute (ASCI) to produce the ASCI’s 2020 conference. More
10 steps to create a newsletter subscriber generating machine
Find out how you can grow your newsletter subscribers with Facebook and Instagram. Use their smart audience features to identify potential new subscribers based on the data you provide for them. More
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Australian digital advertising grows, but ‘direct buy’ methods decrease: IAB report
Australia’s digital advertising market reached $2.381 billion in the September quarter, growing 3 per cent quarter-on-quarter and 6.5 per cent year-on-year, according to the latest IAB Online Advertising Expenditure Report. More
Erik Jensen appointed small publisher representative for Australian Press Council
Erik Jensen, Editor-in-Chief of Schwartz Media and founding Editor of The Saturday Paper, has been appointed to the Australian Press Council as a small publisher member. More
Regional weekly magazine on the market for acquisition
A B2C regional weekly magazine with a turnover of over $1 million and strong distribution through significant retail outlets is for sale. More
7 reasons to obsess about your subscriber retention rate
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, this key number should never be far from his or her (or your) mind. More
Programmatic advertising growth is slowing due to privacy issues, but will still dominate 2020 digital ad sales
In 2020, 69 per cent of all forms of paid-for online advertising, including banners, online video and social media, will trade programmatically. More
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