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New advertising manager for Umco ‘Home’ brands
Universal Media Co (Umco) has appointed Chris Williams as New South Wales Advertising Manager of its Grand Designs Australia and Home Design brands. More
Print ads ARE trackable
Are you tired of hearing that print ads are not trackable? Me too! In nearly all of my ad sales training workshops I hear the above as one of the most common objections from advertisers. So, here is the answer. More
73% of Australians pay more attention to SMS marketing than email: are you using it?
Nearly three-quarters of consumers say that an SMS message from a business is more likely to get their attention than email or an app notification, according to the latest Australian research by MessageMedia. More
Globally, most publishers look to reader revenue as main future income stream: Reuters
Over 50 per cent of publishers are looking to increase reader revenue to be their main income stream in 2020 and beyond in addition to launching podcasts and increasing their use of AI, according to a new study by the Reuters Institute for the Study of Journalism. More
Beat media disruption: do you have what it takes to hold your audience’s attention?
Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More
UK magazine NME returns to print for Australian launch
British entertainment magazine NME has launched its Australian magazine, signalling a return to print for the brand since its UK print edition ceased in 2018. More
Technology journalism award entries open
Entries for MediaConnect’s 2020 IT Journalism Awards, commonly known as the Lizzies, are open. More
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Universal Media Co launches new ‘Mindful Media’ title: Being magazine
Universal Media Co has launched Being magazine, the second title within its new publishing category ‘Mindful Media’. More
10 proven ways to exceed your sales goals in 2020
What will you do to exceed your goals in 2020? In my ad sales training travels I see some media sales people drift aimlessly from day-to-day and year-to-year. There is no focus on a long-term plan for their life, let alone for their sales life. Other ad sales executives set detailed goals and conform strictly to daily to-do lists. The rest of us are somewhere in the middle. Now that you know you are “normal”, where do you grow from here and set goals for 2020 that will help you grow, go, and maybe even glow? More
Redefining magazine publishing
Niche Media HQ Head Carl Landau questions: what does it mean to be a magazine publisher today? More
Pillars for developing future proof revenue models
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas. More
MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
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