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emma seeking EOI for new research firm
The Readership Works is inviting expressions of interest from research firms to conduct Australian print audience measurement services from January 2023. More
Content marketing for reach and revenue
Is your content just something you send out and call it good? Or are you strategically posting, reformatting, and sharing to drive website traffic, attract new audience, and drive conversions? More
MessageMedia launches marketplace to integrate SMS marketing into business workflows
Mobile business messaging provider MessageMedia has launched an online integration marketplace to help businesses find faster and more efficient ways of working by connecting SMS communications into popular web applications including CRMs, ecommerce platforms and marketing automation tools. More
Google to pay Australian publishers for high-quality news content
Google has agreed to pay news media for high-quality news content under a new licensing agreement, with four Australian news media outlets already signed up. More
How to use online engagement tools to drive reader revenue
Online engagement tools are an important part of a digital publishers’ arsenal. Used to track and nurture your audience’s activity on your website, they can be a powerful way to understand how your audience navigates your website, engages with your content, and provide insights to help your sales process. More
Q&A with Cara Wagstaff, Associate Publisher, Signature Media
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
Deeper, stronger connections with audiences key to news media survival: Reuters
For long-term survival, publishers are looking to develop “stronger and deeper connections” with their audiences online via quality paid content, curated e-newsletters and podcasts, according to Reuters’ latest report. More
Your 2020 audience outreach plan
Yep, 2020 started a bit rough. But for many niche publishers, audience loyalty is bridging the gap in revenue and engagement right now. More
KPMG provides insight into best media sales prospects post-COVID-19
KPMG has surveyed Australian businesses on the stage they believe their business is at following the COVID-19 pandemic, providing media brands insight into which company types are best to approach with marketing opportunities, and the business challenges that they are facing. More
The path to recovery for Australian business events
The spread of COVID-19 saw the rapid shutdown of business events across Australia, including many of those run by integrated media brands and publishers. But there are signs that business events may return as early as August, with major event venues creating operating frameworks to safely reopen. NPN takes a look at the path to recovery for Australia’s $35 billion business events sector. More
Better conversations equal better ad sales
To stay abreast of the latest in ad sales training, I often listen in on fellow sales coaches to learn and observe. What seems so odd to me is the lack of common sense in what is being taught today. More
Q&A with Rob Gallagher, CEO, Emprise Group
“What do publishers do really well? They produce amazing content on a subject that they’re experts at. And that’s not where the priorities have been for a lot of businesses over the last few years. The investment isn’t going into the content production it’s going into the platform.” Emprise Group Holdings CEO Rob Gallagher gets to the bottom of how the publishing industry needs to change to be successful into the future. More
Preparing for the future of media: how publishers are responding to the rapid pace of change
“The pace of change has never been this fast, yet it will never be this slow again.” Such has been the speed of disruption in the publishing industry in recent years, that Canadian Prime Minister Justin Trudeau’s words at the 2019 World Economic Forum in Davos could have been written specifically for it. More
Australian business confidence returns, with more businesses willing to invest in growth
Australian business confidence increased by 16.7 per cent in May, marking a significant recovery from its record low recorded in April due to the impact of COVID-19. More
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