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Australian April-June print ad spend experiences biggest decline out of five major Anglo markets
Australian advertising spend across digital and print media experienced double-digit percentage declines year-on-year, according to the Standard Media Index data for the April to June 2020 quarter. More
Australia’s longest-running beekeeping magazine looks to the future
Continuous production over 122 years, only eight editors, and readers that have subscribed for over 30 years. The Australasian Beekeeper Editor Des Cannon talks to NPN about the magazine’s long history, and how it has adapted to a changing reader demographic following the recent surge in hobbyist beekeeping in Australia. More
Octomedia launches Inside Retail premium subscription
Octomedia’s retail news publication, Inside Retail, is launching a new website and premium content offering following an over 80 per cent increase in website visitors experienced during Australia’s first COVID-19 lockdown. More
How instant gratification syndrome has ruined advertising
Instant Gratification Syndrome, or IGS, is a debilitating disease characterised by emotional servitude to the ‘now’. In my ad sales training workshops, IGS and ROI seem to be universal terms for ‘results’. But, what does the term ‘results’ really mean? More
Momentum Media to live broadcast free MyBusiness Week event for SMEs
In news that is both publishing news and of interest to SME publishing companies, Momentum Media has launched a new free virtual event for SME business owners to help navigate the economic challenges of COVID-19. More
“Consumers are ready and willing to invest in quality content”: Digital Publishers Revenue Index
“Ten years ago, display advertising made up 58 per cent of digital publisher revenue and subscriptions only 7 per cent. Subscriptions now account for 22 per cent of total revenue; with display advertising having shrunk to 42 per cent.” The Association of Online Publishers’ (AOP) report on the state of UK digital publishing revenue includes key takeaways for Australian publishers. More
B2C magazine publishers unite for National Newsagent Week
Magazine publishers are uniting to celebrate National Newsagent Week, in recognition of the more than 38 million magazine sales generated from newsagents annually. More
42% of Australian media consumers used websites, other than online newspapers, for news during lockdown
Deloitte has released the ninth annual Media Consumer Survey 2020, with this year’s analysis focusing on consumer behaviours specific to the COVID-19 isolation restrictions in Australia between March and May 2020. More
The future of media: partnerships, not real estate
Prime Creative Media COO Zelda Tupicoff outlines the difference between partnering with your clients to grow their company vs transactional media sales. More
Travel publisher We Are Explorers receives B Corp certification
Independent online travel publisher We Are Explores is now B Corp Certified, joining a global movement of companies identified as certified changemakers. More
BHA Media and Mocha Publishing join forces to fill gap left in hair industry event calendar
BHA Media and Mocha Publishing are joining together to produce two new events, Hair Festival and Australian Hair Inudstry Awards (Creative), to be held over the 2021 Queen’s Birthday weekend in Sydney. More
Homespun magazine lands Woolworths distribution
Universal Media Co’s craft magazine Homespun is now available in Woolworths, which the special interest publisher says makes it Australia’s most widely sold craft magazine. More
Subscription software with a human touch: in conversation with Alan Leech
“You could have the most innovative piece of software available but if no-one knows how to use it to the best of its ability, what’s the point? It’s always been our goal at crmSubscribe to find the balance between innovation and user experience to offer genuine solutions to publishers in managing their subscriptions.” More
Reclaiming B2B advertisers from Google and social media
What if you could turn your B2B digital advertising options into an intent-fueled lead generation engine that shows attribution across the entire buyer’s journey using digital transformation? It’s possible, here’s how. More
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